Borsetta Stivali, a burgeoning millennial luxury handbag brand from United Arab Emirates, specializes in providing custom made and custom engraved products. In a bold move that blurs the lines between fashion and music industries, the brand launched the record label, Borsetta Stivali Records, and created a new genre of music called ‘gangsta rap afro fusion’, combining elements of gangsta rap, afrobeat, amapiano beats with rap lyrics, and classic afro sounds. ‘they believe this innovative genre will bring something fresh to the music industry,’ says the CEO of Borsetta Stivali Records. All recordings are done in Dubai at GTR Recording Studio. The CEO is conscious about the music released. Highly respecting local culture, they never rap about dr ugs or pro mote the use of dr ugs in their music. The brand also offer clean versions to majority of the music created. The latest mixtape Gangsta Rap Afro Fusion Vol. 1 is out now. Hailing from Alabama, USA and Lagos, Nigeria, the main artists on the label are TBritt, Riqqi, Borsetta Stivali, Pharaoh, Dami Chulo. All music is available on all streaming platforms.