Borsetta Stivali, a burgeoning millennial luxury handbag brand from United Arab Emirates, specializes in providing custom made and custom engraved products. In a bold move that blurs the lines between fashion and music industries, the brand launched the record label, Borsetta Stivali Records, and created a new genre of music called ‘gangsta rap afro fusion’, combining elements of gangsta rap, afrobeat, amapiano beats with rap lyrics, and classic afro sounds. ‘they believe this innovative genre will bring something fresh to the music industry,’ says the CEO of Borsetta Stivali Records. All recordings are done in Dubai at GTR Recording Studio.